In one of Seth Godin’s books, The Dip, he explains to us that knowing when to give up could be one of the greatest skills that you can learn in business and in life. Not giving up in the defeatist sense, but giving up with the knowledge that you have done everything you can, and dedicating more time and resources to this challenge is an opportunity cost.
What are you pouring time, energy and resources into that could be getting in the way of your next project?
You should read the book. I think even Winston Churchill (“Never give in, never give in, never, never, never, never“) would understand where Seth is coming from in this one! Well, they may have discussed it.
Summed up very nicely below by our friend Gary Larson:
3
we all know how that feels
lilbeck ist cool